bringing to life our revitalized 2025 cup visual identity across digital, print, and the stadium motion package. featuring custom kinetic typography, in-game stadium animations – utilizing a brand new fully 3d trophy –social media templates, coverage, in-game moments, promotion, and assisting in print pieces. a brand new identity was created this year to enhance the visual system for 2025 and built to highlight what matters most: the trophy. with a full team effort, a brand new fully 3d mls cup trophy model was created to be the centerpiece of the campaign: from print to a fully flexible motion asset for the in-stadium presentation, social media promotion, and commercial spots.