We adapted the MLS All-Star visual system to reflect the aesthetics of Austin FC and energy of the Austin, Texas community. While maintaining the integrity of the traditional All-Star branding, punchy typographic animations, vivid lens flares, and playful sketch-like elements—alongside doodles and canvas textures—to create a bold, attention-grabbing campaign that encapsulated the energy of austin. The system extended seamlessly across all touchpoints – from print, digital promotion, social media, and to in-stadium animated experiences.