at the start of the 2025 year, I was able to assist in the development, and seeing through of field LED's, social media posts, key campaign looks, and paid marketing promotion. The concept merges a colorful and textural bars and background to text, club crests, and matchday photos. this adds a grainy, kinetic aesthetic with editorial energy, capturing the raw motion and emotion of MLS. Moody textures and movement-infused visuals redefine traditional sports media, delivering a stylish, electric take on the league’s bold “Game On” identity.

The rounded rectangle serves as a unifying graphic element across the campaign, seamlessly connecting all visual pieces. Its shape is a subtleabstract nod to the design of vintage video cameras, evoking a senseof nostalgia while celebrating the evolution of soccer storytelling over the years. Beyond its aesthetic function, the rectangle acts as an informativeframe. It provides clarity and focus, guiding viewers throughthe dynamic narratives of each design while maintaining a cohesive identity for the campaign.