ADWEEK projects

project overview

brand identity, event identity, and experiential design for events at adweek from 2022 - 2024. every year, each tentpole event was updated to modernize, more closely match the landscape of design at the moment, and curated to the topics to be covered at the event. work done on each project included conceptual development, identity development, print, event design, motion design, and paid marketing/social design.

brandweek 2023

commerce week 2024

event overview

Hosted in New York, marketers discuss the seamless, frictionless and intuitive buying experience across all touchpoints, devices and contexts remains paramount for brands seeking to garner preference and loyalty in an ever-more-fractured world. 
 

Melding brand storytelling and sales has never been more important, and new technologies –looking at you, AI – enable that in dynamic new ways.

Hosted in New York, marketers discuss the seamless, frictionless and intuitive buying experience across all touchpoints, devices and contexts remains paramount for brands seeking to garner preference and loyalty in an ever-more-fractured world. 

Melding brand storytelling and sales has never been more important, and new technologies –looking at you, AI – enable that in dynamic new ways.

adweek "x" 2023

event overview

For this brand new Adweek event based in Los Angeles, Adweek X is a gathering of diverse teams, leadership members and strategic thinkers to exchange perspectives and priorities on brands and businesses.

The creative team branded this event with bold and rich animated gradients that form and converge to/from an “X” shape as the main visual driver of the campaign. This highlights the prestige of the event, and the intersection of various pioneers within the marketing landscape.

For this brand new Adweek event based in Los Angeles, Adweek X is a gathering of diverse teams, leadership members and strategic thinkers to exchange perspectives and priorities on brands and businesses.

The creative team branded this event with bold and rich animated gradients that form and converge to/from an “X” shape as the main visual driver of the campaign. This highlights the prestige of the event, and the intersection of various pioneers within the marketing landscape.

social media week 2023

event overview

Hosted in New York, marketers discuss the seamless, frictionless and intuitive buying experience across all touchpoints, devices and contexts remains paramount for brands seeking to garner preference and loyalty in an ever-more-fractured world. 
 

Melding brand storytelling and sales has never been more important, and new technologies –looking at you, AI – enable that in dynamic new ways.

Hosted in New York, marketers discuss the seamless, frictionless and intuitive buying experience across all touchpoints, devices and contexts remains paramount for brands seeking to garner preference and loyalty in an ever-more-fractured world. 

Melding brand storytelling and sales has never been more important, and new technologies –looking at you, AI – enable that in dynamic new ways.

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