as a pioneer for 45 years in the advertising and marketing industry, adweek has been the go-to source for news, insights, and inspiration. but in today’s swiftly evolving media environment , it was time to reinvent adweek's identity and visual system to showcase it's full media ecosystem in a more modern, energetic, and premium tone. we set out to define a fresh voice and tone, design a new logo, and completely overhaul the editorial design of the magazine. alongside this, we built a new social ecosystem and redesigned all digital products—culminating in a bold, star-studded, and high-profile launch at the cannes lions adweek house experience.